Social Media is the forefront of business in toady’s digital world. Whether it’s new business or current buyers, customers will consistently head to your pages on social media to get to you know. Developing those social outlets and staying consistent is vital to creating a lasting impression for your customers. Check out a few tips to advancing your social media to the next level and get in touch with the experts at Kalen to push you even further.

1. Lead with objectives
Start with your top three marketing objectives, then evaluate how social media may help you achieve them. Too often business owners buy into the idea that ‘I have to be there. I have to be in all these new places or I’ll be left behind.’ But social media has to help you reach your objectives or you’re just wasting time. Don’t think of social media as just a megaphone for your business, but think about how it can help you reach your goals.

2. Start a conversation
The key thing with Facebook is to remember that the algorithm they use rewards posts that have interaction. If a business posts something but no one responds, then Facebook won’t show it to anyone. They’re trying to keep people on their website, and they can only do that by showing posts and stories that people find interesting. It’s going to get more difficult, as Facebook announced they’re going to be changing their algorithm. They’ll now favor content from friends over companies and other pages.

The key is to ask questions and respond to the answers. A car dealer could post a picture of someone buying their first car and, sure, it’s interesting enough. But if they turn around and ask people, ‘What was your first car?’ they have a chance to get people to answer, and then they can respond. Now, to that person who answered the question, it’s not a car dealer, it’s a car dealer who knows his first car.

3. Start a conversation
The key thing with Facebook is to remember that the algorithm they use rewards posts that have interaction. If a business posts something but no one responds, then Facebook won’t show it to anyone. They’re trying to keep people on their website, and they can only do that by showing posts and stories that people find interesting. It’s going to get more difficult, as Facebook announced they’re going to be changing their algorithm. They’ll now favor content from friends over companies and other pages.

The key is to ask questions and respond to the answers. A car dealer could post a picture of someone buying their first car and, sure, it’s interesting enough. But if they turn around and ask people, ‘What was your first car?’ they have a chance to get people to answer, and then they can respond. Now, to that person who answered the question, it’s not a car dealer, it’s a car dealer who knows his first car.

4. Dominate on one platform
Find out where your target customer spends time online. Then pick one social platform and dominate on that one. Claim your profiles on the other networks, but focus most of your time on that one. Listen first. You need to be ‘friend-raising’ online. I started out (on Twitter) just sharing other people’s content for six months. When you share your own content, do it on a four to one ratio—share four pieces of someone else’s content for every piece of your own that you share. On Twitter, where I have over 324,000 followers, my advice is, ‘Be sweet, retweet.

5. Be visual
Attention spans are short so be sure to add photos and videos to your social content. It will boost engagement and is perfect for businesses with products to show off. If you have a service-based business, consider a photo with words or a photo that complements your text. And don’t overlook visually-oriented platforms like Instagram and Pinterest.

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