Putting Plans Into Action

Research Based Marketing & Branding in a Digital World

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Do you ask yourself:

Understanding your business and your target market is the first step to ensuring a successful marketing campaign. Setting goals and measurement points allows us to create a plan that achieves your desired results.

From there a thorough analysis of your target market, media outlets, past campaigns & competitors will help us collect the data needed to pinpoint strategies that will create success.

The final step in our process is measuring results. These results will allow us to track return on investment, overall results & calculated next steps to ensure continued growth.

Understanding your business and your target market is the first step to ensuring a successful marketing campaign. Setting goals and measurement points allows us to create a plan that achieves your desired results.

From there a thorough analysis of your target market, media outlets, past campaigns & competitors will help us collect the data needed to pinpoint strategies that will create success.

The final step in our process is measuring results. These results will allow us to track return on investment, overall results & calculated next steps to ensure continued growth.

Why Choose Kalen

At Kalen Marketing Solutions, we specialize in selecting the best strategies for your business to achieve the best return on your investment.

We believe that a business, regardless of size, can use affordable, highly effective marketing strategies to elevate their business. Using some grassroots tactics and some creativity Kalen Marketing Solutions will help your business or organization stand out from the competition. We will customize a marketing strategy based on your goals and budget. We will get your business or organization noticed so you can focus on running your business.

It takes both strategy and flexibility to create a strong marketing presence. That is what sets Kalen Marketing Solutions apart from the competition. No two businesses are the exact same, which is why your marketing strategy shouldn’t be either. We create marketing programs that makes sense for your business and achieves its goals. Kalen Marketing Solutions is a Wyoming based small business marketing agency that loves small businesses. We challenge you to have a conversation with us to see how Kalen Marketing Solutions can help you.

Understand Goals

Implement Actions

Measure Results

Helping Businesses In Every Industry

Marketing is a complex process with many moving parts. To achieve the best results you need a team that specializes in applying the strategies that will attract your clientele. Some of these strategies include:

  • Campaigns
  • Search Engine Optimization
  • Brand Management
  • Social Media
  • Analytics
  • Reviews
  • Communication
  • Graphics
  • Blogs
  • Videos & Podcasts

Get in Touch

We'd love the opportunity to visit with you and better understand your business.

Choose the Right Tools

There are a lot of tools in the marketplace designed to help businesses reach their marketing & financial goals. However, not all tools are created equal. Some tools can cost-effectively help your business grow, while others will actually deteriorate the brand of your business making you dependent on faulty methods. While it’s easy to make price the most important metric, remember that there are dozens of other metrics that matter – including features, customer reviews, scalability, capabilities, and more.

Coordinate Marketing & Sales

One of the biggest mistakes businesses make is not communicating their efforts to their teams. This lack of coordination often results in potential customers confused and frustrated when a sales team is not aware of a specific promotion.

Solution

Establish a protocol for communicating new marketing promotions and how each team member should respond when a current or potential customer brings them up.

Know What To Automate

There are a multitude of programs available that will automate everything from your email communication to social media responses. Knowing what systems are best to automate and which are best to hand off to personnel is vital to your business' success.

Track Your Results

Anytime you implement a new campaign or strategy, you need to ensure you’re tracking the results in an effort to understand what’s happening beneath the surface. The only issue is that tracking can take a lot of time & effort. However, skipping this step can cripple your ability to see which tactics worked, which need to be tweaked and which ones didn't measure up.