Marketing Services

Ferris State University

  • Due Date for Questions

    Any questions must be submitted on the Public Purchase Bid Page by Thursday, July 15, 2021

  • Due Date for Submission

    Wednesday, August 4, 2021 at 3 p.m. (EST

  • Budget

    Up to us - Provision of a prescriptive budget for all services and projected media costs.

  • Summary

    FSU solicits competitive bids from pre-qualified professional services organizations for Marketing Services on behalf of FSU’s divisions of UA&M, Extended and International Operations (EIO), and Kendall College of Art and Design (KCAD). The intent of the RFP is to identify a firm that can directly assist FSU with the development and execution of annual marketing campaign strategies and tactics designed to enhance student recruitment efforts by generating strong marketing qualified lead conversions. It is also important that the firm’s work continues building the University’s brand image and awareness among key influencers (alumni, donors, parents, educators, business and civic leaders, legislators, and the media)

  • Informational Pages 4-8