Provide a breakdown of the proposed budget for this project that clearly details the costs for all projects and major deliverables for the project period. Please discuss the vendor’s general fee structure (i.e. hourly rates, etc.) and discuss any discounts for nonprofit clients. Please also list services for which the WDH will not be charged.
1.1.1 The Wyoming Department of Health (WDH), Public Health Division (PHD), is accepting proposals for comprehensive media services for the Tobacco Prevention and Control Program (TPCP). The project period is October 1, 2021 through June 30, 2023 with a possible opportunity of a two-year renewal.
1.1.2 Media campaigns play an essential role in preventing and reducing tobacco use and are considered an evidence-based practice by the Centers for Disease Control and Prevention (CDC). The CDC highly recommends that a comprehensive tobacco control program include media and marketing campaigns to reach large audiences with critical health messages.
1.1.3 Campaign topics may include, but are not limited to, youth tobacco prevention and cessation, promotion of the Wyoming Quit Tobacco (WQT) program, secondhand smoke exposure education and prevention, engaging providers, and targeting certain populations disproportionately affected by tobacco use to promote resources.