wyoming eclipse festival

Event Branding

Wyoming Medical Center (WMC) was looking to highlight a speciality area that was flying under the radar. Despite top providers and a state-of-the-art facility, residents weren’t relying on WMC for orthopedics in the same way they did for nearly all other types of healthcare. Adbay leveraged WMC’s top-of-mind awareness to position Advantage as the obvious provider to support the rugged, harsh, never-take-a-day-off Wyoming work and recreational lifestyle.