Wyoming Secretary of State
Wyoming Secretary of State
In 2020, during the height of the COVID-19 pandemic, the Wyoming Secretary of State hired Kalen to raise awareness around safe voting options, particularly absentee voting. This initiative was launched to ensure Wyoming voters could participate in the election while adhering to public health mandates. Kalen developed and executed a statewide campaign to educate voters on how to safely and securely vote during an unprecedented time.
Building on the success of this campaign, Kalen was re-engaged in 2022 to address new challenges in the political landscape. Following concerns about election integrity after the 2020 presidential election, the focus shifted to encouraging voters to vote confidently, knowing that their votes counted and were protected through the state’s ID verification measures.
Industry
Politics & Government
Focuses and Media
Kalen developed a campaign that emphasized the safety of voting options, including absentee voting. By using diverse imagery that represented all Wyoming residents, the campaign made voting accessible and relatable. A comprehensive media strategy was implemented, including:
To address voter concerns about election integrity, Kalen refreshed the Let’s Vote, Wyo! campaign, retaining its diverse imagery while introducing new messaging reinforcing the importance of voting confidently. The campaign focused on ensuring voters knew about the new ID requirements and understood how their votes would be protected. The campaign garnered national attention, with its success highlighted in a New York Times article about effective voter awareness initiatives.
As Wyoming prepared for the 2024 election, Kalen shifted its focus to educate voters on recent changes to absentee voting laws, including a reduction in the absentee voting window to 28 days. The campaign also emphasized the importance of bringing a valid ID to the polls. The messaging was spread across multiple platforms, using a wide array of digital and traditional media to ensure comprehensive outreach.
The voter awareness campaigns had a measurable impact on voter turnout and engagement in Wyoming. Key results include:
The campaigns successfully addressed voter concerns and ensured that Wyoming voters were informed and empowered to cast their ballots safely and confidently.
Monthly marketing tips, industry trends, and behind-the-scenes insights—all packed into one punchy email. Sign up below!