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Meals on Wheels – Website Rebuild

Strategy. Creative. Execution. Results.

Meals on Wheels website rebuilt by Kalen

Project snapshot

Industry
Community Program
What we did
Web
Website
mealswheels.com

Meals on Wheels is a vital community program dedicated to combating senior hunger and isolation. Our website rebuild focused on creating a clear platform that effectively tells their story and is easy to use for their primary audience—seniors and their families.

Key improvements included:

  • Clear Messaging: Streamlined content to emphasize what Meals on Wheels does and how they help.
  • Senior-Friendly Design: Optimized navigation, readability, and accessibility for an elderly demographic.
  • Expanded Brand Presence: Enhanced the color palette and visual consistency for a unified, professional look.
  • Increased Community Engagement: Made it easier to volunteer, donate, and access services through intuitive call-to-action sections.
  • Daily Menu Feature: Added a dedicated menu page so recipients can easily see what meals will be delivered each day.

The result is a website that strengthens Meals on Wheels’ mission while improving accessibility and engagement for both seniors and supporters.

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