OUR STORY
OUR STORY
Not your average agency origin story.
Built on family. Fueled by coffee. Powered by bold ideas.
So… what’s a Kalen, anyway?
Once upon a time in Wyoming… Katrina Beckman had a dream of blending marketing with genuine heart. In 2019, that dream materialized in the form of Kalen Marketing Solutions.
The name “Kalen” comes from the two people who inspired it all: Katrina’s children. It’s a mashup of Kallie (the sweetheart) and Braeden (the sassmaster), two wildly different energies that somehow work perfectly together… just like our approach to marketing. Together, they represent the perfect balance of compassion and courage, qualities that have become the foundation of everything we do.
Kalen has since grown from a kitchen-table dream into a full-service creative agency headquartered in Casper, Wyoming, through authentic relationships and results that speak for themselves. In 2021, we joined forces with the seasoned team at Adbay, adding even more creative power, insight, and strength to our client work.
Today, our crew includes 12 passionate professionals with over 24 years of combined experience. We specialize in branding, website development, video, and creative strategy for government agencies, nonprofits, and private-sector businesses.
And we do it with heart. Always.
What Drives Us
Other than coffee and a healthy fear of Comic Sans, Kalen’s work is rooted in five core values:
- Driven by Data, Inspired by Results – We believe in measurable impact. Every creative choice is backed by strategy and focused on real outcomes.
- Bold Moves, Bold Growth – Playing it safe won’t get you seen. We challenge our clients to think bigger and go bolder.
- Integrity in Action – We lead with transparency, honesty, and accountability. Always.
- Empathy at Our Core – We put people first. Whether we’re talking to a client, a team member, or your audience, we bring humanity to the table.
- Together, We Create – The best ideas come from collaboration. We listen deeply, work closely, and grow stronger together.
TL;DR: We’re Kalen
Strategists. Designers. Developers. Dreamers. Doers.
Ready to show up, stand out, and stay seen? Let’s build something exciting together.
