Our story
Kalen started with a simple belief: marketing should help organizations move forward.
What began in 2019 has grown into an integrated marketing agency bringing strategy, creative, digital, technology, and a whole lot of different expertise together around one goal.
Helping organizations succeed through marketing.
The name came first.
The rest we built along the way.
So... what's a Kalen?
Kallie
+
Braeden
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Kalen
When Katrina Beckman founded Kalen Marketing Solutions in 2019, she didn't have to look far for the name. Named for her two children, Kalen began as something deeply personal and has grown into something much bigger.
What started as one person's vision for a different kind of marketing company has become a team of strategists, creators, problem solvers, and specialists working together to help organizations navigate increasingly complicated marketing challenges.
The company has changed a lot since 2019.
The name stuck.
And yes, it's pronounced Kal-en.
From one idea to one team
Kalen started in 2019 with a vision for marketing built around relationships, strategy, accountability, and doing work that actually helps organizations succeed.
Then came 2021. Kalen joined forces with Adbay, bringing together two Wyoming marketing companies with different histories, strengths, expertise, and perspectives.
That moment changed what Kalen could be.
Kalen begins.
Kalen + Adbay come together.
More people. More expertise. Bigger challenges.
Digital. Technology. AI. Integrated marketing.
One team. A lot of expertise.
Today, that's what defines us.
Strategy + Creative +
Digital + Technology
One team working toward the same goal.
The team grew. Our capabilities expanded. Technology changed. Our clients got bigger. The problems we were being asked to solve became more complex. And somewhere along the way, Kalen stopped being a company that simply provided marketing services and became a team capable of connecting the pieces.
Different skills.
Shared standards.
What hasn't changed
Our services have evolved. Our team has grown. Technology has changed nearly everything about how marketing works. But the way we believe a company should operate hasn't.
Our mission
Integrity
Rooted in trust.
We do what we say we'll do, communicate openly, and take responsibility for our work.
Intentionality
Purpose in every step.
We don't do things simply because they're expected. Our decisions have a reason behind them.
Collaboration
Creating together.
Better ideas happen when different perspectives, disciplines, and experiences come together.
Results-driven
Performance with impact.
Good work isn't enough. We want our work to contribute to something meaningful.
Goal-oriented
Driven to achieve.
We stay focused on where we're going and what needs to happen to get there.
Built in Wyoming. Thinking beyond it.
Kalen was built in Casper, Wyoming, and we're proud of where we come from.
Building an agency here has taught us something important: great marketing doesn't belong only to big cities, big companies, or big budgets.
We've learned how to understand complicated organizations, work across industries, navigate communities, solve problems with limited resources, and bring big thinking to places that are often overlooked.
Today, our team and our work extend beyond Wyoming, but those roots continue to shape how we operate.
Work hard.
Stay curious.
Solve the problem.
Take care of people.
Keep moving forward.
Proudly Wyoming.
Never boxed in by it.
Where we're going
Marketing will keep changing. Technology will keep changing. The tools we use five years from now may look nothing like the tools we use today. That's okay.
Kalen wasn't built around a platform, tactic, or trend. We built it around people who know how to think, create, solve problems, learn, adapt, and work together. That's the company we're continuing to build: a bold, future-ready marketing agency with the strategy, talent, technology, and curiosity to help our clients navigate whatever comes next.
Strategists. Creators. Problem solvers. Partners.
Different backgrounds. Different expertise. Different perspectives. One team helping organizations move forward.
We're just getting started.
