Achieve Health and Wellness | Case Study
Overview
Achieve Health and Wellness is a chiropractic private practice in Bolingbrook dedicated to helping patients stay active and live pain-free—whether they’re training for a race, chasing their kids around the yard, or enjoying time outdoors. Their personalized, movement-focused approach empowers individuals to return to what they love with confidence. When AHW was looking to attract more new patients and ensure their marketing efforts were aligned and effective, they partnered with us to strengthen their outreach strategy and optimize performance across campaigns.
Details
Client: Achieve Health and Wellness
Location: Bolingbrook, IL
Duration of Partnership: Since 2023
Industry
Healthcare (Chiropractic Care)
Focuses and Media
- Branding & Design, Case Study, Photo & Video, Strategy
Challenges
Standing Out in a Competitive Market
With several chiropractic clinics serving the Bolingbrook area, AHW needed to differentiate itself with a clear, compelling message that highlighted its patient-first philosophy and results-driven care, especially for active families and athletes.
Reaching and Retaining Active Patients
AHW wanted to better engage their ideal audience, people who value movement, performance, and staying active, while also reconnecting with lapsed patients and staying top of mind for current ones.
Communicating the Full Value of Care
From tailored treatment plans to a focus on long-term wellness, AHW offered more than the standard adjustment. They needed to clearly communicate their approach and the unique benefits of their care to both new and returning patients.
Strategy
To help Achieve Health and Wellness meet their goals and overcome key challenges, we implemented a strategic, multi-phase approach:
1. Comprehensive Marketing Plan & Brand Audit
We began by conducting a full analysis of AHW’s brand, messaging, target demographics, and current marketing efforts. This included identifying growth opportunities and outlining specific strategies to reach their goals.
2. Paid Advertising Campaigns
We managed and optimized Google Search, Display, and YouTube ads (strategically rolled out based on timing and budget). These campaigns were designed to attract both warm leads actively searching for care and cold audiences who needed more education or awareness.
3. Cross-Platform Content Alignment
To ensure cohesive messaging, we collaborated with AHW’s other vendors and creative partners, offering strategic consulting on YouTube video ads, social media content, and website messaging. This helped align content across all platforms with the interests and needs of their target audience.
4. CRM Setup and Lead Nurturing Tools
We helped AHW implement Kalen360, a robust CRM system that allows their team to track lead conversions, stay connected with current patients, and nurture lapsed or inactive contacts with timely follow-ups.
5. Ongoing Strategic Consulting
Beyond campaign execution, we provide regular performance analysis and proactive recommendations on all marketing efforts—from ad adjustments to content strategy—to ensure every tactic is optimized and aligned with business goals.
6. Office Relocation Strategy
When AHW prepared to move to a new location, we developed and executed a communication and marketing strategy to ensure the transition was seamless. This included timeline planning, messaging for patients, digital updates across platforms, and local awareness campaigns to maintain visibility and momentum before, during, and after the move.
Results
Expanded Reach
Through targeted Google Search, Display, and YouTube campaigns, AHW significantly increased its visibility across Bolingbrook and surrounding areas. Paid ads connected with both warm and cold audiences, leading to website traffic and inquiries.
Brand Recognition
Consistent messaging across platforms, aligned content, and strategic community engagement have helped position AHW as a trusted, recognizable name in the local health and wellness space, especially among active individuals and families.
Paid Ad Success
Advertising campaigns delivered strong performance across platforms. Google Search ads captured high-intent users actively seeking chiropractic care, while YouTube and Display ads helped introduce new audiences to AHW’s approach, generating awareness and engagement.
Streamlined Processes
The implementation of Kalen360 helped AHW organize and track new leads, monitor conversions, and stay in touch with current and past patients, improving communication and efficiency across the board.
Clarified Messaging
With our guidance and collaboration across content channels, AHW refined their brand voice to better reflect their expertise and values, making it easier for prospective patients to understand what sets them apart and why it matters.
Conclusion
Through a collaborative and strategic partnership, Kalen Marketing Solutions has helped Achieve Health and Wellness grow into a more recognizable, results-driven brand in the competitive Bolingbrook healthcare landscape. By clarifying their messaging, expanding their reach, and streamlining their marketing efforts, AHW is now better positioned to attract and retain the active patients they’re passionate about serving. Together, we’ve supported their mission of helping more people get back to doing what they love, pain-free and with purpose.
Ready to grow your practice? Contact Kalen Marketing Solutions today to see how we can help you build a brand that stands out and gets results.
