Holiday Marketing Prep Made Simple: Don’t Overlook the Little Things
When it comes to holiday marketing, most businesses focus on the big-ticket items, end of year campaigns, festive promotions, and holiday events. But often, it’s the small details that can make the biggest impact on customer trust and experience.
Before the holiday rush kicks into high gear, take a moment to check in on the things that are easy to overlook but critical for keeping your brand polished and professional.
1. Update Your Holiday Hours Everywhere
It may sound obvious, but it’s one of the most common misses. Customers rely on your Google Business Profile, Apple Maps listing, Facebook page, and website to know when you’re open. Outdated information can mean lost sales, missed appointments and frustrated customers.
Kalen Pro Tip: Update your hours in one sitting across all platforms, and schedule a reminder to change them back in January.
2. Refresh Your Social Profiles
When was the last time you changed your Facebook cover photo or swapped out outdated visuals on LinkedIn or Instagram? A fresh look signals that your business is active, engaged, and ready for the season.
Kalen Pro Tip: Use holiday-themed graphics or even a simple winter-inspired refresh to keep your profile current and eye-catching. Don’t forget to change them again in January!
3. Audit Your Website’s Performance
Your website can be your hardest working employee. It doesn’t take breaks, doesn’t clock out and can generate opportunities for your business 24 hours a day. During the holiday season, traffic often spikes. Slow load times or broken links can turn customers away.
Kalen Pro Tip: Run a quick speed and functionality check (tools like Google PageSpeed Insights can help). Make sure your contact forms, shopping cart (if you have one), and mobile experience are all working smoothly
4. Request & Showcase Reviews
The holidays are a time when people are searching for trustworthy businesses. Fresh, positive reviews can give you an edge.
Kalen Pro Tip: Reach out to happy clients now and ask for a quick review. Then showcase those testimonials on your website and social channels.
5. Do a Quick Digital Audit
Set aside an hour this month to run through this checklist:
- Verify contact info on all platforms
- Remove outdated promotions
- Check consistency in branding and messaging
- Ensure your business descriptions are still accurate
Small changes now can save you big headaches later.
Ready to Wrap Up the Year Strong?
Getting the little things right makes a huge difference during the busiest time of year. If you want help creating a streamlined marketing system that keeps you ahead of the curve (not scrambling at the last minute) we’re here for you.
Schedule a 20-Minute Call with a Kalen Marketing Consultant to talk through your holiday readiness and set the stage for a powerful 2026.
Here’s to details that delight, and strategies that stick.
— The Kalen Marketing Solutions Team
