Choosing Kindness in Everyday Moments

In the wake of COVID-19, front desk workers and service employees often bore the brunt of public distrust and frustration. The Kindness Wyoming Campaign aimed to shift perceptions and encourage compassion. With the theme “Choose Kindness,” we developed a grassroots-style movement that inspired civility and kindness through a series of impactful videos, community toolkits, and sticky notes placed in local businesses. The campaign illustrated how small acts of kindness can ripple through a community, reminding us that kindness is contagious—and that being a good human starts with noticing and uplifting those around us.