Kalen Marketing Solutions partnered with PT Plus to develop a brand guide that goes far beyond logos and colors—it serves as a foundation for recruiting the right team members and attracting ideal patients. Together, we created a cohesive brand identity that includes a thoughtfully chosen color palette, clear messaging guidelines, defined core audiences, and a mission and values framework rooted in authenticity.
We worked closely with PT Plus’s CEO to capture her vision of a practice culture that blends whole-person care with high-performance training. The result is a brand that reflects her commitment to both professional excellence and deep human connection. From the earthy, artistic tones inspired by rural New Mexico to the bold, empowering imagery that appeals to athletes and adventurers, every element of the guide is designed to speak directly to those who resonate with PT Plus’s mission and want to be part of it.
