SPEAKING + THOUGHT LEADERSHIP - Kalen Marketing Solutions

We're in the business of actionable strategies

Book Katrina to bring proven marketing, growth, hiring, and automation solutions to your audience.

Today’s healthcare and service-based organizations are navigating staffing shortages, lead leakage, overwhelmed front desk teams, inconsistent marketing performance, and growing pressure to do more with fewer resources.

Katrina Beckman, CEO of Kalen Marketing Solutions, delivers high-impact educational sessions built around solving these exact challenges.

Backed by the expertise of a full-service marketing and automation agency, Katrina brings attendees practical strategies rooted in real-world implementation – not theory.

Ideal for conferences, leadership events, summits, workshops, and association meetings serving:
Physical Therapy • Veterinary • Dentistry • Optometry • Occupational Therapy • Speech Therapy • Healthcare Leadership • Service-Based Businesses

Kalen works with organizations including:

Healthcare providers • Private practices • Service-based businesses • Growth-focused leadership teams

Backed by a Team That Builds Growth Systems Every Day

Kalen Marketing Solutions is a strategy-first marketing agency helping organizations grow through intentional marketing, stronger communication systems, automation, hiring solutions, and digital performance strategies.

Unlike consultants who teach theory, Kalen’s team actively builds and manages growth systems for clients every day—creating a practical foundation for the strategies Katrina shares on stage.

That means attendees gain insights shaped by current campaigns, real operational challenges, tested systems, and measurable business outcomes.

Practical Sessions That Drive Real Value for Attendees

Conference organizers need speakers who create meaningful takeaways, not just inspiration.

Katrina’s sessions combine strategic leadership insight with actual implementation expertise from Kalen Marketing Solutions.

Flexible Formats

Keynotes • Breakout sessions • Interactive workshops • Panels • Leadership discussions

Actionable Strategies

Attendees leave with immediately usable ideas, frameworks, and operational improvements.

Real-World Application

Content is grounded in active client work, campaign management, hiring systems, and automation implementation.

Audience-Specific Customization

Every presentation is tailored to your audience’s operational realities, challenges, and growth goals.

Meet Katrina Beckman

Katrina Beckman is the CEO of Kalen Marketing Solutions, where she helps service-based organizations solve growth challenges through stronger systems, better communication, strategic marketing, and automation.

Her experience working alongside healthcare providers, practice leaders, and operational teams gives her a uniquely practical perspective on the challenges audiences face every day.

Rather than presenting abstract theory, Katrina delivers strategies shaped by active client work, tested systems, and measurable business outcomes.

Known for energetic, engaging presentations, Katrina helps audiences leave with ideas they can actually implement.

We worked with Kalen Marketing in 2023 on the recommendation of a colleague and it has been an absolute game-changer for our business. Kalen’s team created a visually stunning and interactive website that was exactly what we were looking for. The dynamic process of ongoing meetings and check-ins kept everything on track and led to a final product that exceeded our expectations. Since launching the new site, we’ve seen a significant increase in referrals, which is a direct result of their thoughtful and strategic approach. During these meetings, Katrina, Bailee and Kristin ensured that we continued to remain aligned on goals and expectations. They're highly receptive to feedback, which has made the process of developing and refining our website feel like a true partnership. Finally, partway through the website redesign, we realized we wanted a new logo sooner rather than later. Switching gears to create something that worked with this new website, and eventually, a rebranding was seamless. We couldn't be more pleased with the outcome. If you're looking for a marketing partner who will listen, collaborate, and deliver results, Kalen Marketing is the way to go!

“As we were looking for a partner to manage our website, we had three main criteria that had to be met: Backend expertise - We need a trusted partner that can maximize our SEO and Google ad spend to get more clients through our door. Flexibility - We want the ability to make our own edits to our site so we’re not waiting 24-48 hours for a vendor to make small changes. That said, we also want the option to ask our firm’s web team to make more significant/complicated changes to the site. A completely customized site - We want our website to be a resource for our clients and a reflection of our clinic to potential clients. Kalen Marketing checked all those boxes )and then some). They were timely with the turnaround on the project, listened to our wants and needs worked through our edits, communicated every step of the way, and made the process incredibly easy. We feel that we have a true partner in Kalen Marketing and can’t recommend them enough!”

Kalen Marketing takes the time to understand the industry and then implements digital strategic marketing that really works. They have taken our marketing to the next level in ways I didn't think were possible. Barbie H is amazing to work with as she is so energetic and creative.

Katrina is outstanding at everything she does. Brilliant, creative, energetic, and very efficient, she is a joy to work with. Partnering with Kalen Marketing Solutions was one of the best things I did for my business.

Katrina, and the group went way and beyond my expectations on designing my logo, website and handling my social media posts. They are very responsive and get things done! I highly recommend making an appointment with them!

Bring Kalen’s Practical Growth Expertise to Your Event

Let’s talk about how Katrina and Kalen Marketing Solutions can create meaningful value for your audience.