March
Refresh Your Marketing Strategy for a Successful Year
Focuses and Media
As the days get longer and the flowers start to bloom, many of us get the itch to freshen up our surroundings. But spring cleaning isn’t just for your home—it’s the perfect time to take a fresh look at your marketing strategy too! Dusting off your approach and making a few key updates can help ensure your campaigns are working their hardest for you. Whether your focus is digital advertising, content marketing, or website optimization, now is a great time to reassess and get everything in tip-top shape.
Here are five steps to “spring clean” your marketing efforts and set the stage for growth in 2025:
Make time to look at the numbers—the Kalen team loves data to help inform our decisions. Take a step back and evaluate the performance of your current marketing campaigns. Are they delivering the results you expected? Look back at your goals for the year and assess if they’re still in alignment with what you’re currently investing your time in. Review key metrics like conversions, click-through rates, and return on investment (ROI). If a campaign isn’t performing, it might be time to tweak your messaging, refresh the creative, or adjust targeting.
Be sure to review the performance of paid search or social media ads—these platforms change frequently, and what worked six months ago may not work today. Don’t forget to audit your email marketing campaigns too. Are your open and click-through rates still strong? If not, it may be time to refresh subject lines, test different copy styles, or segment your list for better targeting.
Content is one of the most powerful tools in your marketing arsenal, but it can get stale over time. Review your website, social media, and blog content to ensure it’s still relevant and engaging. Is all your business info up to date? Do all the links work on your pages? Are your social posts consistent? Are your brand colors being used? What are your reviews like—have you gotten any positive ones lately? PS: Reach out to our team and we’ll provide a list of questions we ask when we do a full brand audit.
Your website is often the first impression potential clients have of your business, so make sure it’s in great shape. Check that all links are working, images are loading quickly, and the user experience is smooth and intuitive. Google’s Core Web Vitals are now a critical factor in search rankings, so ensure your site is optimized for speed and mobile performance.
Ask yourself: Is all of your metadata filled out? Are there outdated pictures or videos? Do you need to update your team page? Review your calls to action (CTAs) to make sure they’re clear and compelling. Guide visitors to take the next step—whether that’s signing up for a newsletter, requesting a consultation, or making a purchase.
Spring is a great time to reassess whether your branding still aligns with your company’s mission and values. Does your logo need a refresh? Is your brand voice consistent across all platforms? Even small updates, like revisiting your brand color palette or refreshing your email signature, can make a big difference in how your business is perceived.
What do you need to do NOW to plan for the rest of the year to ensure success? And not just success in terms of profits, but also mental health. Use this spring cleaning session to map out the rest of your year—for both your business and you personally. At the end of the year, what needs to happen for you to look back and feel proud, happy, and satisfied?
Consider what big campaigns you have on the horizon. Are there new marketing channels you want to explore? Now is the perfect time to set goals, refine your strategies, and prepare for the busy summer and holiday seasons. Set yourself up for success throughout the year by being proactive and planning ahead!
Spring is a season of growth and renewal, and your marketing strategy should be no different. By taking the time to audit, refresh, and plan, you’ll be better equipped to reach your target audience and achieve your business goals. If you need help with any aspect of your marketing spring cleaning—from campaign audits to website optimization—we’re here to lend a hand. Reach out to us today and let’s make sure your marketing is ready to bloom this year!
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