The Kalen web team is responsible for designing, developing, and maintaining client websites and mobile applications. This includes writing code to implement designs, optimizing for search engines, maximizing accessibility, and ensuring mobile compatibility. The team also integrates with online advertising campaigns and analyzes website traffic to improve performance and user experience. The web team collaborates with other teams such as design, content, and social media to create cohesive and effective marketing strategies. The goal of the web team is to drive online traffic, engagement, and conversions for clients through engaging and well-designed websites, mobile applications, and digital marketing campaigns.
Accessibility at its core is concerned with making your website usable by as many people as possible. Beyond people with disabilities, web accessibility also improves the experience of users on mobile devices or slow networks.
Your site’s health is critical both for Search Engine Optimization and user experience. At Kalen, we deliver websites that are efficient but also serve your customer’s needs.