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Meet Jared

Jared Bacallo

Digital Specialist

Google Ads • Paid Media • Performance

What Jared brings to the table

More than seven years of hands-on Google Ads and digital campaign experience, turning data into results that actually move the needle.

Outside Kalen:

Silver age comics, original comic art, 1/12 scale action figures, seinen manga, single-player JRPGs, obscure records, and being a devoted dad.

JB

Get to know Jared.

Meet Jared, our Digital Ad Account Manager with over 7 years of hands-on Google Ads and digital marketing campaign experience turning data into results that actually move the needle. He geeks out over PMax audience signals the same way he does over a dog-eared Dostoevsky paperback or a good Criterion deep cut: obsessively, methodically, and with very strong opinions.

Off the clock, Jared is a man of refined and completely unhinged hobbies simultaneously. He hunts down silver age comics from the '60s, commissions original art from international comic book artists, and maintains a 1/12 scale action figure collection that is either impressive or concerning depending on who you ask. He reads seinen manga, loses entire weekends to single-player JRPGs, and still finds time to get outside, throw on something obscure from his record shelf, and be a genuinely devoted dad.

Professionally, he's chasing something bigger: becoming a well-rounded digital marketer, pushing AI into every workflow he can, and eventually teaching the next wave of practitioners everything he knows.