Your Marketing Prep Guide for 2026
The holidays are here! While December is filled with festive energy, it’s also one of the trickiest months for business planning. Between staff vacations, office closures, and personal commitments, the number of actual working days left is far fewer than it looks on the calendar. That’s why smart businesses use December not just to wrap […]
Holiday Marketing Prep Made Simple: Don’t Overlook the Little Things
When it comes to holiday marketing, most businesses focus on the big-ticket items, end of year campaigns, festive promotions, and holiday events. But often, it’s the small details that can make the biggest impact on customer trust and experience. Before the holiday rush kicks into high gear, take a moment to check in on the […]
Pumpkin Spice & Marketing Advice: Your Q4 Strategy
As the air turns crisp and the sweaters come out, October signals the start of Q4 & the final stretch of the calendar year. Which means it’s time to cozy up, take stock of what’s been working, and decide what needs to change. Just like swapping summer iced coffees for warm lattes, now’s the time […]
Sweater Weather & Strategy: Prep for 2026 Before the Year Ends (Yes, Already)
Let’s set the scene: It’s September. Some of us are still clinging to summer like it’s a pool float on the lazy river of denial, while others have already gone full Halloween with pumpkins on the porch and 20-ft tall skeletons in the yard. The days are getting shorter, inboxes are filling with “last chance!” […]
Google Search’s AI Makeover: What It Means for Your Business
If your website traffic has taken a weird dip lately and you’re wondering, “Is it just me?” Nope, it’s not just you. You’ve probably noticed the AI-generated answers Google Search has rolled out right at the top of search results. They’re calling them AI Overviews. We’re calling them “the reason no one’s clicking your beautifully […]
Back-to-Business: Why Your Marketing Needs a Back-to-School Mindset
Remember that feeling of crisp notebook paper under freshly sharpened pencils? The joy of folders in your favorite colors, and the weirdly satisfying urge to start strong? That back-to-school energy isn’t just for students—it’s exactly the mindset your business needs this time of year. While families are braving school supply aisles and kids are resetting […]
3 Summer Marketing Campaigns You Can Launch in 48 Hours
Ah, summer. Sun’s out, inbox is full of out-of-office replies, and your marketing calendar… might be looking a little too chill. But here’s the good news: you don’t need to plan a 12-week extravaganza to heat up your engagement. Sometimes, the best campaigns are the ones you can pull off fast. Here are three summer […]
Mid-Year Check-In: Is Your Marketing on Track?
Ah, June—the month when we realize we’re halfway through the year and still haven’t started that new workout routine. Whoops! But fear not! Even if your gym membership is gathering figurative dust, it’s the perfect time to flex those marketing muscles with a mid-year check-in. Let’s dive into some essential (and slightly tough) questions to […]
Embracing AI Responsibility: The Elephant in the Room
We need to take a moment to be real: AI. Yes, we use it. In today’s rapidly evolving digital landscape, artificial intelligence (AI) is transforming the way we approach marketing, and it shows no signs of slowing down. At Kalen Marketing Solutions, we harness AI to boost efficiency, generate insights, and spark creative ideas for […]
Tap Review & Business Cards: Pros and Cons
In today’s fast-paced, tech-driven world, traditional paper business cards are getting a digital makeover. Enter tap business cards: high-tech cards that let you share your contact details with just a tap of your smartphone. They promise convenience, sustainability, and a modern twist on networking. But are they all they’re cracked up to be? In this […]