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Spring Cleaning: 5 Steps to Clean Up Your Marketing

Spring cleaning with Kalen

Refresh Your Marketing Strategy for a Successful Year Here are five steps to “spring clean” your marketing efforts and set the stage for growth in 2025: 1. Audit Your Current Campaigns’ Performance Make time to look at the numbers—the Kalen team loves data to help inform our decisions. Take a step back and evaluate the […]

Kalen’s Canva Template Solution for Budget-Conscious Clients

Canva templates Case Study Blog image

Save time and money The Solution: We saw an opportunity to provide a cost-effective solution that empowered our clients to manage their social media while maintaining a high level of professionalism. We created a customized Canva template package tailored to each client’s unique branding—incorporating their colors, logos, and style guidelines. This package included a variety […]

Campaigns We Love: Marketing That Stole Hearts

Campaigns we love: marketing that stole hearts

💖 1. SMASHD: Breaking the Internet (and Cans) SMASHD turned an outdated product line into a viral sensation through a completely organic campaign. Featuring a content creator playing the role of a bold marketing intern determined to prove her boss wrong and save her job, the campaign showcased humorous videos of her smashing a can. […]

Game-changing Technology for Getting in Front of A-List Clients

Game changing technology

Using video brochures as a way to help our clients succeed The Challenge: Getting Time with Referral Partners One of the most difficult aspects of getting referrals is securing face time with your referral partners. For private practices, this often means busy doctors and physicians who have little time to meet. Traditional methods can fall […]

Set Your Business Up for Success in 2025!

people making a business plan

Start the New Year Strong with These Essential Business Planning Tips. Why Business Planning Matters for 2025 As we approach a new year, it’s a good idea to set aside some time to plan for the future. A well-thought-out business plan not only sets the direction for your company but also ensures that you’re prepared […]