Campaigns We Love: Marketing That Stole Hearts

Campaigns We Love: Marketing That Stole Hearts February đź’– Focuses and Media February is the month of love, making it the perfect time to highlight a few unforgettable marketing campaigns that captured hearts and turned creativity into success. These examples show how bold ideas, emotional resonance, and humor can transform marketing strategies for businesses, private […]
Case Study: Forging Wyoming’s Workforce Future

Forging Wyoming’s Workforce Future | Case Study Wyoming Department of Workforce Services Wyoming Department of Workforce Services Background Wyoming, known for its expansive landscapes and rugged natural beauty, faces a growing challenge: retaining an educated workforce. Many of Wyoming’s residents, particularly younger generations, are leaving the state to pursue educational and career opportunities elsewhere, creating […]
Game-changing Technology for Getting in Front of A-List Clients

Game-changing Technology for Getting in Front of A-List Clients January Using video brochures as a way to help our clients succeed Focuses and Media Staying ahead of the curve means thinking outside the box, and at Kalen, that’s exactly what we do. Whether it’s doctors for private practices, decision-makers in commercial real estate, or high-net-worth […]
Kindness Wyoming

Choosing Kindness in Everyday Moments Kindness Wyoming Campaign Kindness Wyoming Campaign In the wake of COVID-19, front desk workers and service employees often bore the brunt of public distrust and frustration. The Kindness Wyoming Campaign aimed to shift perceptions and encourage compassion. With the theme “Choose Kindness,” we developed a grassroots-style movement that inspired civility […]
Set Your Business Up for Success in 2025!

Set Your Business Up for Success in 2025! November Start the New Year Strong with These Essential Business Planning Tips. Focuses and Media Why Business Planning Matters for 2025 As we approach a new year, it’s a good idea to set aside some time to plan for the future. A well-thought-out business plan not only […]
Enroll Wyoming Campaigns

enrollwyo.org Enroll Wyoming is a government-funded organization focused on educating the underinsured or uninsured in the state and increasing enrollment in health insurance programs. The organization also provides outreach to small business owners, encouraging them to explore affordable insurance options for their employees through the open market. In 2022, Enroll Wyoming partnered with Kalen for […]
Wyoming Innovation Partnership (WIP) Campaign

Wyoming+ Campaign | Case Study Wyoming Innovation Partnership (WIP) Wyoming Innovation Partnership (WIP) The Wyoming Innovation Partnership (WIP) is a government-funded initiative designed to diversify Wyoming’s economy by aligning education, workforce development, and industry needs. Since its launch, WIP has aimed to foster collaboration among educational institutions, industry leaders, businesses, and government entities to create […]
Wyoming Secretary of State 2024

Let’s Vote Wyo | Voter Awareness Campaigns Wyoming Secretary of State Wyoming Secretary of State letsvotewyo.org In 2020, during the height of the COVID-19 pandemic, the Wyoming Secretary of State hired Kalen to raise awareness around safe voting options, particularly absentee voting. This initiative was launched to ensure Wyoming voters could participate in the election […]
Sleigh the Season: How to Navigate Marketing for the Most Wonderful (and Crazy) Time of Year

Sleigh the Season: How to Navigate Marketing for the Most Wonderful (and Crazy) Time of Year We don’t want to stick a candy cane in your pumpkin spice latte, but the holidays are sneaking up faster than you can say “fa-la-la-la-la.” If the thought of prepping for the holiday marketing season makes you want to […]
WY We Talk

WY We Talk | Empowering Parents to Communicate Wyoming Association of Sheriffs and Chiefs of Police Wyoming Association of Sheriffs and Chiefs of Police In 2020, the Wyoming Association of Sheriffs and Chiefs of Police (WASCOP), along with various prevention coalitions across the state, partnered with Kalen to develop the WY We Talk campaign focused […]